The Morse family has been in the automotive business since 1946, when Ed Morse founded Morse Motors with his father. Now, 75 years later, Ed’s grandson, Chairman/CEO Teddy Morse, continues to build on the legacy and family tradition of his grandfather Ed and his father, Ted Morse. Under Teddy’s leadership the Ed Morse Automotive Group continues to be one of the nation’s most respected automotive dealer groups. Here are just a few of the awards and honors that Teddy and the Ed Morse Automotive Group have earned and why Ed Morse is the best of the best.
• “Dealer of The Year” ~ Automotive News
• “Quality Dealer” ~ Time Magazine
• “Cadillac Dealer of the Year” ~ (multiple recipient, multiple years)
• “Cadillac Certified Elite Service Dealer” ~ (multiple recipient, multiple years)
• “Honda President’s Award” ~ (multiple recipient, multiple years)
• “Mazda President’s Council” ~ (multiple years)
• “Toyota Chairman’s Council” ~ (multiple years)
• “Jack Smith Leadership Award” ~ General Motors (multiple years)
• “National Dealer of the Year” ~ DealerRater
• “Consumer Satisfaction Award” ~ DealerRater (multiple recipient, multiple years)
• “Top Rated Dealer” ~ CarGurus & CARFAX (multiple recipient, multiple years)
Teddy Morse has been in the automotive business virtually his entire life. Born and raised in South Florida, Teddy learned the automotive business from the ground up having worked in every department and at every level of dealership operations. With Teddy as General Manager of the Group’s flagship dealership, Ed Morse Bayview Cadillac in Fort Lauderdale, the dealership earned the Cadillac Dealer of the Year honor twice. In 2012 Teddy moved to the corporate office. As Executive Vice President, Teddy worked closely with his father Ted, growing the family business while furthering the company’s impact on the local community. Teddy continues the Morse family legacy of charitable work serving on the board for the Boys & Girls Clubs of Broward County. He is the chairperson for the annual Ed Morse Golf Classic benefitting Muscular Dystrophy research. Teddy is also actively involved with several military veterans’ organizations and Fort Lauderdale’s “Fleet Week”.
Excellence is pursued and attained under Teddy’s leadership along with the efforts and energy of over 1,450 employees, many of whom have been with the Ed Morse family for over twenty or thirty years! Key among those employees are corporate officers Carmine Colella and Dennis MacInnes.
Carmine Colella, President / COO, has a keen understanding of best practices for dealership management. Carmine’s perspective and knowledge is invaluable in helping to enhance the dealership operations and policies with a focus on efficiency and just as important, maximum customer satisfaction. Carmine also brings a hands-on approach to the day-to-day operation of the dealerships, working directly with the management teams on process improvement.
Dennis MacInnes, Vice President / CFO, is a CPA, has over 30 years of automotive financial experience and worked his way up the ranks at the Ed Morse Automotive Group from Auditor to Chief Financial Officer. Besides overseeing the company’s assets, Dennis manages the company’s centralized accounting offices.
Excellence – It Runs In The Family
Teddy’s sister, Catherine Morse, serves as a Corporate Consultant for the company’s e-commerce department. Catherine’s previous responsibilities have included the positions of the Assistant General Manager at Ed Morse Delray Toyota in Delray Beach and the company’s Executive Director of E-commerce.
Richard Danahy and Brian Danahy, Teddy’s cousins, occupy key positions in the company as well. Richard is the company’s Executive Director of Fixed Operations and Brian is the General Manager of Ed Morse Cadillac in Tampa, Ed Morse Cadillac in Brandon, Brandon Auto Mall Alfa Romeo Fiat, and Ed Morse Mitsubishi in Tampa. Between the two of them Rich and Brian have over 50 years of experience in the automotive industry.
The Ed Morse Story
Teddy’s grandfather Ed served in the U.S. Army Air Corps as a navigator on a B-25 during World War II. Ed was the recipient of several awards of distinction and medals including the Distinguished Flying Cross, one of the nation’s highest military honors. Ed earned this honor after a mission in the South Pacific when the pilot was wounded and the copilot killed. Ed assisted in flying the plane back to their base in New Guinea. After the war, Ed’s first job was as a doorman parking cars for guests at a Miami Beach hotel. In 1946 Ed and his father started a small 20 car fleet rental company, Morse Motors. When their fleet grew to 2,000 vehicles, they merged with National Car Rental where Ed served as Chief Executive Officer. Ed passed on in 2012 at the age of 91, having established himself as a legendary national icon in the automotive industry.
Teddy’s dad, Ted Morse, was born and raised in Miami, worked his way up through the dealership ranks in both sales and service. After several years as General Manager of Ed Morse Chevrolet, Ted moved to the group’s corporate office where he served as Owner/Operator, Chairman, and CEO. Ted was honored as the recipient of the 2015 Boca Raton Concours d’ Elegance Automotive Lifetime Achievement Award, recognizing the impact that Ted had on the automotive industry. Ted passed away in 2016 at the age of 66 and will long be remembered for his philanthropic work with several local and national charities.
The Morse family bought into their first dealership in 1961, Friendly Ford in Miami, which soon became Ed Morse Ford. Over the next 50 years Ed and Ted added dozens of additional dealerships and realigned their market areas throughout Florida gaining prominence as one of the largest family-owned automotive dealer groups in the country.
Today, the group continues to expand in size, scope and area. Over the past decade Teddy’s push for further growth and development has led to obtaining additional franchises in Florida as well as expanding into Texas, Oklahoma, and most recently, Missouri – including purchasing a Ford dealership and bringing back the name “Ed Morse Ford” after over 50 years!
The group now consists of 24 dealership locations, that house 42 automotive franchises and 14 different domestic and import brands.
From its beginnings through the present day, the Ed Morse Automotive Group has successfully employed a business strategy that has served the interests of its customers and its employees well. That is – having the right product, in the right location, with the right people to sell in volume enabling the company to “sell for less”.
It is much more than advertising slogans to say, “You’re Always Backed By Morse” and “For Value and for Service, it’s Ed Morse.” Those are promises that the company has delivered on by committing itself to excellence, stability and premium customer service for 75 years.